What should a bilingual Arabic and English website include?
A bilingual website needs a separate, indexable URL for each language, a fully mirrored right-to-left Arabic layout, Arabic typography chosen for screens, and Arabic content written for Arabic readers. It also needs hreflang tags, a language switch that keeps you on the same page, and forms, dates and numbers that work in both languages.
Mirroring is more than flipping text alignment. Navigation, icons that imply direction, sliders, progress bars, tables and breadcrumbs all reverse in Arabic, while phone numbers, product codes and some icons must not.
Arabic type usually needs a larger size and more line height than Latin to read comfortably, and Arabic web fonts are heavy, so we subset and load them carefully to keep pages fast.
The most common failure we see in the region is a beautiful English site with an Arabic version that was translated by machine and squeezed into the English layout. Search engines and Arabic readers both notice.
